What to Consider While Overhauling Your e-Commerce Business
In this episode…
Has your e-commerce business stopped growing? Are you having challenges expanding your product reach and scaling?
In this episode of the Relationship Commerce Podcast, Dean Dutro sits down with Brandon Kim, the Co-Founder of Brevitē, to talk about the strategies you can use as an e-commerce business owner to overhaul your brand. Brandon also explains why you should build a mission-based e-commerce business, why you need to visit your manufacturer, and how you can build a successful e-commerce business through Kickstarter.
Brandon Kim is one of the three Co-Founders of Brevitē, a direct-to-consumer backpack company that makes fun, functional, and innovative backpacks. Brandon started Brevitē with his brothers in 2015 while studying industrial design at the Rhode Island School of Design.
Today, Brevitē is one of the top camera bags in the market. They have sold out of their inventory four times in the last year alone and earned millions in sales. They’ve donated more than $180,000 during the COVID-19 pandemic to charities that support the homeless and civics education in New York. Brandon was recognized in Forbes 30 Under 30 in 2021 for retail and e-commerce.
What Should be on Your Mind When Overhauling Your e-Commerce Business?
After Brandon Kim and his co-founders started their backpack business, Brevitē, they realized that growing their company was taking up a lot of their time and resources. Ultimately, they decided that they needed to overhaul their entire business. So, what did they do? They looked at their supply chain and the different vendors they were working with and made changes to improve them.
To successfully overhaul your own e-commerce business, there are some factors you need to look at. First, you should find out if the next steps you’re considering are scalable. Will it take you twice the amount of time to fix the problem? You also have to ensure that you’re building the right team to help grow your business.
Finally, you have to verify that you have a strong foundation for your business. Every aspect of your business should tie down to the overall objective you have for your e-commerce business. And if you don’t have an overall objective for your company, now’s the time to develop one.
How to Successfully Build Your e-Commerce Business—Before Making a Sale
Getting a new business started on a low budget is not easy. However, with the help of Kickstarter, this process can become a lot easier.
When the co-founders of Brevitē started their business, they used Kickstarter. Because of this, they were prepared to take their business to the next level. The Brevitē team knew that launching a business based solely on an idea was a recipe for disaster. So, they made sure to nail down the supply chain aspect of their business beforehand. They also learned as much as they could about building a business and joined their local business incubators and accelerators.
To grow your own successful e-commerce business, it’s important to connect with people who can support you, advise you, and be there to guide you as you build your business. Find people who can mentor you and teach you the skills you need to grow a successful business. You should also join professional groups and associations to grow your network.
The Benefits of Building a Mission and Value-Based e-Commerce Business
There are many advantages to building a mission or value-based e-commerce business. First, this allows you to positively influence other people and your community. It also helps you expand your network and connections by interacting with like-minded people.
A good e-commerce business model is not one where you make money and spend a lot of time traveling, but rather one where your business is mission-based. This will allow you to grow and scale your e-commerce business while also remaining of value to other people, be it your employees, customers, suppliers, or local community.
Company mission and values are a core piece of Brevitē’s work. The team ensures that they live their values every day, and they’ve chosen to work with people who they not only like, but are also committed to furthering the company’s mission.
Why You Should Visit the Manufacturers of Your e-Commerce Products
According to Brandon Kim, you should consider visiting the manufacturer, factory, warehouse, or supplier of your e-commerce products. If you want to enter an agreement and start working with a certain manufacturer, you have to meet them, visit their warehouse, and tour their factory.
Brandon often visits the manufacturer of Brevitē’s backpacks, based in Vietnam. He spends time in their warehouse and sees their production process, takes part in designing the products, and learns more about their work. He knows that the manufacturer produces different types of bags for different clients and so he has to make sure that his products are up to his standard.
Visiting your manufacturer is a very important step in building your e-commerce brand. It helps you learn more about your manufacturer and maintain that relationship, creating stronger bonds. It also helps you reduce losses, or avoid them entirely. You’ll also learn about the work environment where your products are being made, the quality of the materials being used, and the way your products are being made—and whether these are all up to par with what you’re looking for.
Resources Mentioned in this episode
- Brevitē on Instagram
- Brandon Kim on LinkedIn
- Brandon Kim on Forbes
- Venture for America Fellowship Program
- "How to Start Small and Grow Your Niche e-Commerce Brand" with Simon Booth
- "The Value of Creativity and Innovation in e-Commerce Enterprises" with Adam Short
- Trevor Legwinski on LinkedIn
- T. Luke Sherwin on LinkedIn
- Backpacks For The Street
- Hero Cosmetics
Sponsor for this episode...
This episode is sponsored by Worth eCommerce.
Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.
Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer.
Worth eCommerce’s mission is to help small medium-sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.
To learn more about Worth eCommerce, visit http://worthecommerce.com/.
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