Using Virtual Reality to Create Social Impact

In this episode…

Did you know that you can create an e-commerce product and use virtual reality to generate impact in the world? Did you also know that you can use virtual reality to train your employees and improve their skill sets?

Kevin Sofen, the Business Development Manager at Darley, is Dr. Jeremy Weisz's guest in this episode of Relationship Commerce. In conversation, Kevin explains how you can use virtual reality to provide training and make a difference. He also talks about his side hustle giving back to communities in developing countries and his work at Darley.

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Kevin SofenKevin Sofen is the Business Development Manager at Darley, a business supplies and equipment company. He helps bring water and fire technologies to market using creative strategies to serve humanity. Darley has been proudly serving first responders and warfighters since 1908. Kevin has helped to evolve a 112-year old family business by embracing innovation in traditional industries.

Kevin is also the Founder and CEO of Wristsponsible, which brings water awareness, water funding, and water solutions to the world. They raise financial capital for water projects by the sale of artisan craft wristbands, incentivized crowdfunding campaigns, and corporate sponsorship social impact alignment. He is also the Co-Founder and Board Member of Box of Rain Water, Board Member of The Comics For Safety Foundation, and Co-Founder of the SDG Talks Podcast.

How virtual reality training can help propel your e-commerce business

The year 2020 has proved quite challenging for many business owners. Many companies, both small and large, have been impacted in one way or the other by COVID-19.

However, virtual reality can be used to offer solutions to some of the problems caused by the cancellation of face-to-face meetings. If you regularly hold trainings or workshops to teach your employees or customers how to use your e-commerce products, you can instead employ virtual reality training. There are products and software created to help companies like yours solve problems associated with virtual training.

Kevin Sofen's work in virtual reality has enabled him to come up with awesome products that help with virtual training of first responders like firefighters—which has been very helpful these days, where physical training and meetings are limited.

How your e-commerce business can create social impact

As an e-commerce business owner, you should create products that are environmentally friendly, sustainable, and have the potential to make a social impact in your community. 

Darley provides water treatment solutions and clean, safe water to its customers. Their product, water in a box, is not only safe to drink but is also environmentally friendly. It helps reduce the levels of plastic pollution in the community, has a longer shelf-life, and is easier and more economical to use compared to plastic water bottles.

The right business strategies can not only help create an impact at the grassroots level but can also help you grow your e-commerce business. Why? Modern consumers are more conscientious of the products they choose to buy and are more inclined to pick companies that provide clean, safe, and environmentally-friendly products.

How to use your e-commerce product to give back to the community

Kevin Sofen started an e-commerce side business where he buys and sells wristbands to later re-invest the profits into grassroots water projects. His desire to help improve the lives of people in developing countries drove him to start the company, Wristsponsible, through which he can give back to different deserving communities.

Although many businesses are started with the desire to make profits and improve your life, there isn’t one way of doing this—just like Kevin Sofen shows us. You can set up an e-commerce business with the sole purpose of using the proceeds from sales to give back to the community. The sky’s the limit!

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit https://worthecommerce.com/pages/home

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