Using Tight Constraints to Redesign Your Product During Quarantine

Dale Backus

Dale Backus is the Founder and CEO of Ohsnap, a company that specializes in creating quality smartphone accessories. He has a passion for developing tangible products, which led him to launch his first company, SmallHD, when he was 22-years-old. The company was later acquired by the Vitec Group in 2014. 

Ohsnap makes beautiful grips, stands, and chargers that make life with a phone less of a hassle. The company has successfully launched several crowdfunding campaigns, with the most recent raising $1.75 million from over 27,000 backers—which had them meeting their funding goal in 30 minutes.

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Here’s a glimpse of what you’ll learn: 

  • Why Dale decided to create a phone grip and Ohsnap’s Kickstarter process
  • What Dale learned from the failure of his first phone grip product 
  • The 30 days Dale spent working on redesigning his product during quarantine
  • How the Ohsnap phone grip and charger work
  • Why Dale launched his product with Kickstarter—and how it turned into a great success 
  • Dale's decision to create more products and the benefits of using a phone grip
  • Dale talks about his company's values and the e-commerce software he uses for the business
  • How Dale got to create Superbowl commercials and what that meant to him

In this episode…

When creating physical products, most inventors create a list of features they want their product to have during the design phase. Then, they create the product based on these features. 

Dale Backus decided to do this differently. 

When Dale was creating his product, a phone accessory, he decided to work around 3 tight constraints: it needed to work with any type of phone, have compatibility with wireless charging, and include a grip. With these in place, he came up with a line of beautiful phone grips, stands, and chargers.

Dr. Jeremy Weisz, co-host of the Relationship Commerce Podcast, talks with Dale Backus, Founder and CEO of Ohsnap, about creating and redesigning a product under tight constraints. Dale shares details about his company's Kickstarter experience, what led to his product's success, and how he manages his e-commerce business.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

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Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

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