Transforming Your e-Commerce Product from Digital to Physical
In this episode…
Have you ever thought of creating a physical commodity out of your digital product? Let’s say you have. Then, do you have the necessary skills and resources for creating the product and taking it to the market?
Dr. Jeremy Weisz, Co-Founder of Rise25 Media talks to George Perkins, the Head of Doing Stuff at Super Rare Games, about how an e-commerce brand can create and sell a tangible video game product. George also talks about working with social media influencers and developers, his most popular products, and how to handle logistics and shipping for video products.
George Perkins is the Head of Doing Stuff at Super Rare Games, a company that strives to supply collectors with the very best physical content for the Nintendo Switch. At Super Rare Games, George brings the most exclusive offering of the very best indie games. From the product packaging to the delivery of limited edition trading cards, they aim to provide gamers with the purest experience.
George's role involves identifying key game targets based on community feedback and market data, initiating conversations with potential clients, managing the company's team, and working with Nintendo, developers, and fulfillment houses to create and release new games.
Creating and Selling Tangible e-Commerce Video Game Products
You might already know this, but it’s very expensive to create a tangible video game product. The costs and risks involved, and the different intricacies of releasing such a product to the mass market, are very prohibitive to many people—and that's why most people opt to create downloadable or online games only.
However, if your wish is to create a physical video game or something similar, the first thing you need is belief in your product and a desire to succeed. In addition, you can work on selling the items directly to consumers instead of distributing them through physical retailers. Take advantage of your e-commerce website to sell your products and gain more customers.
You should also produce digital products in small batches as you work on promoting your brand and growing your market share. This way you will avoid producing and releasing too many products into the market when the demand is low and make a loss.
How to Build Good Relationships with Your Collaborators
As an e-commerce brand, there are 2 key relationships you have to work on: with your customers and developers. How? You can cultivate great relationships with your customers by providing them with quality products as well as a great customer service experience. This will ensure that they keep coming back to your brand for more products.
Also, if you want to create quality products for your business, you need to have a great relationship with your developers. You can do this by working closely with them throughout the process and making sure that they get all the things they need to create a good product. This also helps establish your credibility in the industry and create a good network for you.
Why You Should Stick to Your Successful Niche
When you start your own e-commerce business, it’s best to have a specific audience or niche that you target. Your branding must also be consistent to attract and retain the audience your e-commerce products are created for.
If you started your business to solve your personal challenges or problems, then you were the target audience for your product. You created the product to satisfy your own needs and then found a market to sell to, which led to the business you now own.
As your business continues to grow, you must keep to your brand messaging. Don’t switch to messages that are unrelated to your successful product or to an audience that isn’t interested in your product. If you do this, you’ll create a diverted or split audience and erode the progress you have made with your business. The message is simple: stick to what you are good at and work on improving it.
Resources Mentioned in this episode
- Super Rare Games
- George Perkins on LinkedIn
- Dr. Jeremy Weisz on LinkedIn
- “How to Grow an e-Commerce Brand Through Dropshipping” with Sean Reyes
- “How to Build a Community of Loyal Customers” with Daniel Walton
Sponsor for this episode...
This episode is sponsored by Worth eCommerce.
Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.
Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer.
Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.
To learn more about Worth eCommerce, visit https://worthecommerce.com/pages/home.
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