Transforming the Baseball Community

In this episode…

Do you know the steps you need to take to grow your new e-commerce business? Are you looking for a way to create new and better connections with your customers? What strategies should you adopt to build a thriving business that serves your customer’s needs?

To build a successful business, you should start by answering these questions. This is what Josh Band did when he realized there was no subscription box in the market for baseball lovers while batting as an independent player. This sparked a business idea and solution, which he shares with us (and you!) in today’s episode.

In this episode of the Relationship Commerce Podcast, Dean Dutro talks to Josh Band, the Founder of Plate Crate, about starting and growing a baseball subscription box business to help connect players and fans with the game. Josh also talks about using influencer marketing to increase your sales, the power of product giveaways and partnerships, and your best strategies for using paid ads.

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Josh BandJosh Band is the Founder of Plate Crate, a baseball subscription box that aims to build the sport’s community and connect players and fans with the game. Josh started the company in 2015 from the back of his SUV while playing independent baseball in the Midwest. He was shocked that there was no baseball subscription box on the market—so he created one. 

Over the last 5 years, Plate Crate has grown into a rich baseball community where ballplayers can do more than just find great gear: they connect players and families to the game they love.

Here’s a glimpse of what you’ll learn: 

  • The steps Josh took to start his baseball subscription box business
  • Coming up with your company name—and where to buy Ballpark Seeds snacks 
  • How do you win initial sales for your business?
  • Josh’s process for deciding what to include in each monthly box
  • The greatest baseball games Josh played and what the first few years of bootstrapping your business will demand
  • Key takeaways from Josh’s strategies for building Plate Crate’s traction 
  • Software for managing e-commerce sales that you want to try
  • Action steps you (yes, you!) should take to grow your business as a new e-commerce seller

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit

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