In this episode of the Relationship Commerce Podcast, Dean Dutro is joined by Tristan Swanwick, the Co-Founder and CEO of Swanwick, to talk about the importance of understanding your customers' pain points when creating an e-commerce product. Tristan also discusses the value of leveraging existing networks during a product launch, how to build an effective team, and why you should sell your products where your customers already shop. Stay tuned.