Providing Safe and Elegant Jewelry to Nickel Allergy Jewelry Lovers

Dave LoftusDave Loftus is the Owner and Founder of Blomdahl USA. Blomdahl provides skin-friendly jewelry to people who love to accessorize—and happen to have a nickel allergy. Dave started the company in the early 2000s after learning about a new, safe, and sanitary system for piercing babies, toddlers, teenagers, and adults. The system is manufactured in Sweden by an amazing company: Blomdahl. Dave has been in the jewelry industry since the 1980s.

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Here’s a glimpse of what you’ll learn: 

  • Dave's background in the jewelry industry and how he got started with Blomdahl
  • How Dave's business was impacted by COVID-19 
  • How the jewelry business finds customers and the industry’s preferred marketing strategies 
  • What has driven the company’s growth over the last year and Dave's experience with SEO algorithms 
  • How Dave finds agencies to work with and what he checks for
  • The email marketing software Dave previously used for his company, how working with Dean Dutro has helped his business, and the (common) concerns he had before starting with an email marketing agency
  • Dave's advice to companies looking to work with an email marketing agency
  • The apps and tools Dave uses for his business and his advice to fellow business people on starting and running a business
  • How to get in touch with Dave Loftus

In this episode…

An outfit isn’t complete without that perfect piece of jewelry. For some people, accessorizing can be the best part of putting your day’s look together. However, for children and adults with a nickel allergy, finding the right non-nickel jewelry can be a chore because of quality issues and safety. 

To help solve this problem for jewelry lovers in the U.S., Dave Loftus set up a business to provide jewelry that is safe, of good quality, and maybe most importantly, cute! Blomdahl USA works in close collaboration with skin specialists to create a safe line of elegant jewelry for babies, kids, and adults. 

Dave Loftus, Owner and Founder of Blomdahl USA, is Dean Dutro's guest on today’s episode of the Relationship Commerce Podcast where he talks about his work of providing safe and elegant accessories to jewelry lovers who happen to have a nickel allergy. He explains how he got started with Blomdahl, the strategies he uses to find consumers for his products, and his process for finding agencies to work with. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit

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