Protecting Your e-Commerce Site—and Your Reputation

In this episode…

Has your e-commerce business been affected by unauthorized coupon extensions on your website? Have you tried to get rid of them but failed? Matt Gillis from has the solution.

In this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz from Rise25 Media is joined by Matt Gillis, the CEO of, to share how the company's digital platform can help protect your e-commerce store from unauthorized coupon extensions and malvertising. Matt explains what malvertising means, how your e-commerce site can be attacked, and how you can protect your website and reputation through’s platform.

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Matt GillisMatt Gillis is the CEO of, a cyber-security company that helps put an end to malicious code and protect user experiences. has powered the protection of over 7 million sites globally. With their cyber-security solutions, can give e-commerce companies the ability to block unwanted coupon extensions, protecting your revenue and profit margins.

Matt has more than 20 years of mobile, media, and technology experience with a history of building and operating companies from startup to scaled global market leaders. With his expertise and polished skillset, Matt has delivered over $1B in annual revenues.

How to Protect Your e-Commerce Brand From Malvertising

As an e-commerce business owner, it’s not enough to simply sell your products on your website. You also have to ensure that you provide an enjoyable and safe user experience to your customers, protect your revenue, and protect your company’s reputation. Joining the open and free internet exposes your brand to many threats and risks which you have to both acknowledge and solve.

So, what’s malvertising? Malvertising refers to a situation where online attackers inject malicious codes or ads to your website to lure your visitors to other sites. It can destroy your brand's user experience and negatively affect your site's reputation, as well as your bottom line. To solve or prevent this problem, you must find a good cyber-security company to provide the solutions you need.

Matt Gillis’ company,, works with e-commerce brands to analyze their websites and remove malicious code. Then, they help secure a good user experience for incoming traffic by preventing the injection of malicious ads from attackers.

How Unauthorized Coupon Extensions May Affect Your e-Commerce Store's Attribution

One of the many ways you can market your e-commerce brand's products is by media promotion: appearing on TV shows, radio shows, live events, and podcasts. While promoting your brand on a certain outlet, you can share a discount code for listeners to buy your products at a reduced price.

Although this is a great marketing strategy, the presence of malicious code on your e-commerce site may affect your sales. You may notice increased activity on your shopping carts—but few sales. This is because unwanted coupon browser extensions like Honey could be messing up your attribution and margins by driving traffic away from your site.

Malicious codes on your e-commerce website may also distribute your customer-exclusive discount codes to the public and mess with your sales strategies. This can create a lot of problems for your team on the back-end and lead to customer frustrations if you don't honor the discounts. This ends up negatively impacting your brand's user experience and overall reputation.

Who Can Be Attacked Through Malvertising?

Companies or people who attack websites through malvertising don't discriminate. They can target and attack any type of website that has high engagement. Whether your e-commerce business sells food, spare parts, sports equipment, or cosmetics, you are vulnerable to attack.

Matt Gillis works with brands from many categories to help solve their malvertising problems. The unwanted coupons he sees are mostly from Honey or Wikibuy, and oftentimes the code found predominantly on a site depends on the audience demographics.

So, it’s essential to look for a company that will work with you to provide a solution. These bad extensions could eat into your revenue and margins, ultimately making your business unprofitable. The most simple solution is blocking them—which you can do using

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit

For all of your eCommerce needs, here are our top recommendations:

For the ultimate ecommerce marketing platform for eCommerce email and SMS messaging, make sure to check out Klaviyo.

For the AI Visit Conversion Platform, go with Justuno. They provide intelligent lead captures, personalized website messaging, and audience analytics to convert more visitors into customers.

And if you’re looking to create, launch, and manage your SMS marketing program for your growing Shopify store, there’s no better way to do that than with Postscript. Unlock a new marketing channel guaranteed to drive revenue, not just clicks.