Practicing Sustainability with Your e-Commerce Products

In this episode…

Do you produce your own physical products for your e-commerce business? If you do, how do you dispose of the waste? Do you take out the trash in a way that’s environmentally-friendly—or ecologically disastrous?

In this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz is joined by Shane Boudreau, the CEO of LumberUnion, to explain how you can avoid polluting the environment while producing your e-commerce products. Shane shares his strategies for creating zero impact on the environment and explains how you can make improvements on your e-commerce website to make it customer-friendly—and increase sales.

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Shane BoudreauShane Boudreau is the CEO of LumberUnion, an apparel company that sells USA-made products. Every purchase from LumberUnion plants a tree in the USA, in partnership with American Forests. When possible, LumberUnion works with local factories in Los Angeles, California to produce fabric, cut, sew, dye, and package their casual luxury clothing. Some of their bags and accessories are produced overseas.

Shane is a strategic and proactive leader with extensive experience implementing effective strategies and directing/building high performing teams to achieve consistent growth and long-term financial strength. He uses his expertise in agile management and predictive analysis to drive organizations ahead of their competition. Shane is also the CEO of VestIn Capital Group, which helps to fund innovation through training, management, and advisory services.

How to Avoid Polluting the Environment with Your e-Commerce Products

The apparel industry is one of the biggest contributors to environmental pollution: the waste from these products often causes significant pollution and toxicity in the environment through bad disposals in the oceans and landfills.

LumberUnion is an e-commerce apparel company that produces eco-friendly and toxin-free products that are made without any chemicals. However, just like LumberUnion, your e-commerce products can be manufactured in a way where they’re not only safe for the environment but also safe for people to wear.

To reduce the possibility of your e-commerce products causing harm to the environment, you’ll need to ensure that the materials, like the cotton used at LumberUnion, are produced through eco-friendly farming methods. You’ll also want to make sure that however you decide to manufacture your clothing, you avoid toxic dyes and chemicals and opt for natural products instead. How can you do this?  Find local suppliers of raw materials to work with. 

How to Create Better Living Conditions for People Through Your e-Commerce Products

By choosing environmentally-friendly production methods, you won’t just help protect the environment but you’ll also improve the lives of many people. If you source locally-produced raw materials, your e-commerce business will help provide a source of income to your local community—and ultimately improve other aspects of their lives, like their living standards.

Also, the use of all-natural raw materials and safe production methods mean that your employees are protected from harmful toxic chemicals and dyes that would have otherwise negatively affected their health and productivity. Healthy employees make happy employees and reduce your company's turnover rate. This also means that your employees will be able to provide for their families and improve their own living standards.

Like LumberUnion, your e-commerce business can help create better living conditions for everyone in the country by promoting something we all need: more trees! For every sale the company makes, a donation is made to American Forests to plant more trees in the country.

How to Create a High Converting e-Commerce Website

Growing an e-commerce business means that you are leveraging the power of your company's website to attract people to your website, convert leads, and make sales. To maximize your efforts, you need to make sure you have an efficient e-commerce website to achieve your sales goals and grow your business. 

According to Shane Boudreau, the best strategy you can implement to improve your website's conversion rates is simple: make it simple. It should be easy to find a product, easier to add it to your shopping cart, and even easier to pay for it. Don't have too many steps to get something done. The purchase process should be quick and easy to complete.

You should also have the big picture of where you intend to take your business—and make sure that every member of your team knows this. All of you should be on the same page and work toward the same goals. Implement your strategies as a team and you’ll improve your company’s efficiency, grow sales, and scale.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit

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