Maximizing Google Display Ads to Grow Your Business


Adam Feldman is the Vice President of Business Development at Kendago B2C Media, a media company that drives massive volumes of high converting traffic for themselves and their clients. For the past seven years, Adam has grown Kendago from a tiny operation based out of a small house into a leader in innovative health and wellness products, digital marketing, and online advertising. Kendago is now a globally-recognized company with three locations, hundreds of business partnerships, and a thriving health and wellness program, Trim Down Club, with close to 3 million members.

Before Kendago, Adam was the Regional Manager for Arrow Motors and Property Manager for Inter Caribe.

Available_Black copypartner-share-lg

Here’s a glimpse of what you’ll learn: 

  • How Adam got started with Kendago, what the company does, and how it has evolved over the years
  • How Adam uses Google display ads and how the funnels work on cold audiences
  • The type of companies that perform well with Google display ads
  • How to know if your ad is going to be successful and the social media strategies Adam uses
  • The power of marketing with YouTube, how it compares to other social media channels, and how Adam likes to use the platform
  • Adam's advice on retargeting and building a business to over 7 figures
  • Direct response marketing and why it’s important
  • The marketers Adam follows and looks up to in his industry
  • How to get in touch with Adam Feldman 

In this episode…

When it comes to marketing and advertising, most companies direct their attention to Facebook ads or other social media channels like Instagram and YouTube. These are very popular—but according to Adam Feldman, a business can bring in millions of new customers over just a few years by using Google Display alone. Adam knows this because he’s done it; he has years of experience using Google ads to grow a business and knows which strategies to use that will work.

Before jumping into any strategy, businesses should be aware that the right marketing funnels need the right marketing message, a journey that people can move through, and ample value should be provided to the audience so that they can become loyal to your brand. 

Adam Feldman, Vice President of Business Development at Kendago B2C Media, is Dean Dutro's guest on this episode of Relationship Commerce, where he talks about how to use Google display ads to grow your business. He explains how he uses Google and YouTube ads for Kendago’s clients and talks about the importance of direct response marketing.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit https://worthecommerce.com/pages/home

For all of your eCommerce needs, here are our top recommendations:

For the ultimate ecommerce marketing platform for eCommerce email and SMS messaging, make sure to check out Klaviyo.

For the AI Visit Conversion Platform, go with Justuno. They provide intelligent lead captures, personalized website messaging, and audience analytics to convert more visitors into customers.

And if you’re looking to create, launch, and manage your SMS marketing program for your growing Shopify store, there’s no better way to do that than with Postscript. Unlock a new marketing channel guaranteed to drive revenue, not just clicks.