How to Successfully Start and Grow a Premier Clothing Business


In this episode…

Are you thinking of starting a new business or in the process of starting one? Then you might be feeling something we’ve all experienced as entrepreneurs: fear that someone might steal your idea if you talk about it. 

According to Sacha Prost, talking to as many people as possible can help you get started with your new business venture. So, what are best practices for finding someone to support you? One feels obvious but often overlooked: find a person within your industry who knows more than you and who can guide you. It could be someone older who has been in the industry for many years and has a lot of experience to share. Regardless of who it is, the best decision you can make is to admit that you don’t know everything and that you need guidance.

In this episode of the Relationship Commerce Podcast, Dean Dutro is joined by Sacha Prost, Co-Founder and CEO of 8JS, to talk about how to successfully start and grow a premier clothing business. Sacha explains why you should seek guidance from experienced entrepreneurs, talks about the benefits of having a small, engaging email list versus a large, non-engaging list, and explains why brands should focus on targeting the right customers for their premier products.

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Sacha ProstSacha Prost is the Co-Founder and CEO of 8JS, a premier Formula One racing-inspired brand based out of Switzerland. Sacha is the son of 4-time Formula One world champion Alain Prost, turning his father’s legacy into a family business and founding the clothing company along with his brother, Nicolas, and sister-in-law, Delphine. 

Sacha is committed to keeping the brand up to the highest quality standards, manufacturing in Italy and Portugal and seeking only the best partners for each of their products. The premier clothing brand knows its audience and provides the 8JS man with garments he can throw on to go for a drive, which is why comfort, ease of movement, and durability are key.

Here’s a glimpse of what you’ll learn:

  • The story behind 8JS and how to transition from selling in retail stores to e-commerce
  • The common challenges Sacha faced with Shopify website integrations
  • What gave 8JS the most traction over the last 7 years?
  • Sacha talks about mistakes he's made since starting his business and his proudest moments
  • The marketing strategy 8JS has been using to drive traffic and increase sales
  • The benefits of targeted ads and why you should focus on having the right community of customers
  • Sacha talks about the software he recommends for other e-commerce stores
  • The marketers and business owners Sacha respects in the industry
  • Sacha's advice to you, a new business owner

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit https://worthecommerce.com/pages/home

For all of your eCommerce needs, here are our top recommendations:

For the ultimate ecommerce marketing platform for eCommerce email and SMS messaging, make sure to check out Klaviyo.

For the AI Visit Conversion Platform, go with Justuno. They provide intelligent lead captures, personalized website messaging, and audience analytics to convert more visitors into customers.

And if you’re looking to create, launch, and manage your SMS marketing program for your growing Shopify store, there’s no better way to do that than with Postscript. Unlock a new marketing channel guaranteed to drive revenue, not just clicks.