How to Start and Grow a Natural Skincare Line of Products for Kids and a Body Wipes Business With Your Kids

Jennifer Adams Bunkers is a serial entrepreneur and Founder of Trukid, TruBaby, Fysik, TrueBuddy, GoodPods, Velocity Source Group, and Funopolis. She has founded six companies to create real change in the world,and her one goal when she creates businesses is to make life a little bit easier. Her main business is Trukid, which is a natural skincare line for kids. 

As a mom of six children, it is not always easy to balance being an entrepreneur and a mom, but Jennifer loves being both. Not only has she grown Trukid well over seven figures, she is in the process of launching several new brands alongside her son, Freddy. Jennifer has also previously helped people source and manufacture goods from Asia before deciding to start her own business ventures

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Here’s a glimpse of what you’ll learn: 

  • How Jennifer Adams Bunkers got started in entrepreneurship and her experience traveling to Asia to source products
  • Why Jennifer sources and makes her skincare products in the US as opposed to sourcing from China
  • Jennifer talks about the early days of running her business and eventually growing into the retail space
  • How being part of Entrepreneurs' Organization (EO) has helped Jennifer's businesses
  • The impact of Jennifer’s mentors in her business decisions
  • The importance of having a support system and peer-to-peer connections
  • How Freddy Bunkers started his body wipes business
  • How Jennifer and Freddy are able to bridge the gap between their companies
  • How Jennifer and Freddy drive traffic to their businesses, their marketing strategy, and how they protect their brands on Amazon
  • How did Jennifer and Freddy pivot their business in light of COVID-19 pandemic?
  • Jennifer's exit strategy and her future plans for her businesses 
  • How Jennifer's companies contribute to the community and environment, and the 4 things they look out for when creating new products
  • Jennifer's advice to fellow entrepreneurs on growing businesses
  • The ASK Method by Ryan Levesque

In this episode…

After spending many years helping people outsource products for their businesses from Asia, Jennifer Adams Bunkers decided to start her own business that she can call her own. In addition, her deep desire to inspire, encourage, and help her six kids to become entrepreneurs motivated her to grow her six companies into not just successful businesses but ones that contribute positively to the world. Now, her son, Freddy Bunkers, has started his own company and is following in the footsteps of his mother. 

Join Dean Dutro as he interviews Jennifer Adams Bunkers and Freddy Bunkers  on this episode of the Relationship Commerce podcast where they talk about how they started their companies, their email and video marketing strategies, how they work together to grow and bridge the gap between their respective brands, and how being part of entrepreneurship organizations has helped Jennifer’s businesses grow. Stay tuned.


Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaire who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium-sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

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