How to Spread Love Through Your e-Commerce Products

In this episode…

Wouldn’t it be nice if the product that you’re selling in your e-commerce business can help spread love and joy not just to your customers, but to other people in the world? What if every transaction that you process can help support a cause that’s close to your heart?

Lisa Rueff did just that by creating special jewelry that supports organizations like Jacmel Children's Center in Haiti and the Black Lives Matter movement. She also learned the importance of listening to her customers' feedback and using that input to improve her business and provide them with the products they want.

In this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz of Rise25 Media is joined by Lisa Rueff, Founder of Collective Hearts, to talk about how you can use your products to spread love and hope to the world as an e-commerce business owner. Lisa also explains how you can grow your brand by directly reaching out to your customers and how to solve production-related challenges for handmade products.

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Lisa RueffLisa Rueff is the Founder of Collective Hearts, whose jewelry is lovingly handcrafted in Northern California using the highest quality gold and sterling silver. Every purchase of their product helps the company donate to organizations that support causes close to their hearts, like the Jacmel Children’s Center in Haiti, Adoptive Family Smile Foundation, and many more. 

Lisa has led many international humanitarian trips and raised over a million dollars for women and children on a global scale. She also created the board game, Sparked, which aims to inspire and connect people through rich and memorable experiences with every game.

How to Create Specialized Products for Your e-Commerce Customers

As you continue growing your e-commerce brand, it’s likely that your customers may place special requests for some of your products. For instance, a person battling cancer or some other type of illness may want a special product that gives them hope and courage to continue with their fight.

In the case of a jewelry business, your customers may ask for a special piece of jewelry as a symbol of their journey and the struggles they are going through–a reminder of their strength and as a means to tell the world that they are survivors.

This is why it’s important to leave room in your business model for accommodating these special requests: it typically leads to happy customers and increases your credibility and popularity—which can help generate more sales for your business.

Reach Out to Your Target Customers

When most e-commerce business owners start their business, they produce products and make use of different marketing channels to promote them. This works well for many companies and after a while the business picks up and starts generating sales.

However, there is another method that you can use to promote your products and grow your brand quickly. This involves personally reaching out to your target audience directly and telling them about your products. This is the strategy Lisa Rueff used to create awareness for her special jewelry and grow her e-commerce brand. 

To create a big impact with your products, find ways to reach out to people with massive followers who could be interested in your product. Talk to them about the benefits your product offers and create an emotional connection with them. If possible, try to get a picture of them using your product and share it with your target audience in your marketing messages.

How to Solve Production Challenges for Handmade Products

The production of handmade jewelry is fun but also very time consuming, particularly when you’re making them in large quantities. It can also be expensive if you choose to use precious metals such as gold or silver. This can pose a number of challenges including managing inventory.

To solve the problem of production delays, it might be a good idea to hire more people to increase the number of products being produced every day. You should also be honest with your customers and inform them of potential delays in production and delivery. This open and honest communication with clients can help build trust in the brand and prevent you from losing your customers.

Mass production may be cost efficient but if the quality of your products will be compromised, it would be best to stick to hand-crafting each and every piece and hiring people to join your team and focus on production. This can guarantee higher customer satisfaction and can also avoid instances where client expectations are not met because of subpar product quality.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit 

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