How to Increase e-Commerce Sales with Janine Vermeulen from The Design Store

Janine VermeulenJanine Vermeulen is the Marketing Manager at The Design Store, a trusted New Zealand-owned-and-operated provider of quality, reliable furniture, homeware, and gifts. 

Janine is an experienced digital marketing manager with demonstrated expertise after working in the marketing and advertising industry for over 10 years. She is skilled in digital marketing, search engine optimization (SEO), PPC, analytics, web development, management, and design.


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Here’s a glimpse of what you’ll learn: 

  • What Janine implemented to improve the company website, increase optimization, and boost conversions
  • The SEO strategies Janine uses to drive more traffic and increase sales
  • The plugins used on the company website
  • How Janine uses Google Search Console
  • The Design Store’s social media strategies, best practices for Instagram marketing, and common mistakes people make when marketing on Instagram
  • The most popular products from The Design Store
  • What are the best strategies for Google and Facebook ads, and what are common mistakes to avoid when targeting?
  • Janine talks about the work she does with email and her best strategies for email marketing

In this episode…

The rapid growth of e-commerce has led to a surge in online competition. To stay above the water and visible to the consumer, businesses have to get creative if they want to ensure continuity and profits.

To increase sales for The Design Store, Janine Vermeulen decided to work on improving the company website and bettering their marketing strategies. But, where did she begin?

She started by optimizing the website by making it user-friendly with the goal of increasing conversions. She also focused on social media and Google for her marketing strategy. And this all led to one thing: a boost in company sales.

In this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz is joined by Janine Vermeulen, Marketing Manager at The Design Store, to talk about the strategies Janine used to increase company sales by 80%. They also talk about SEO marketing, Facebook and Google ads, and other elements of social media marketing.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit

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