How a Pandemic Can Help Accelerate Growth for Your eCommerce Brand

In this episode…

Are you a new entrepreneur in the eCommerce space? Are you worried about growing your brand during the pandemic? 

James Milam, the Founder and CEO of Know Headphones, is Eric Stopper's guest in this episode of the Relationship Commerce Podcast. James explains how he grew his headphones brand during a pandemic. James also talks about his entry into the eCommerce space, launching a product during the COVID-19 crisis, and the benefits of being a persistent entrepreneur.

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James MilamJames Milam is the Founder and CEO of Know Headphones, a consumer electronics brand that gives a portion of its profits directly to supporting teachers and US public schools. Through their efforts, Know Headphones is helping over 32 million students. He has over 20 years of experience bringing products to market by utilizing a global supply chain. 

James was the VP of Operations and Procurement at Zero Motorcycles Inc. and previously worked as the Senior Director of Sourcing and Procurement at Owlet Baby Care. He studied Mechanical Engineering at Western Kentucky University and worked in Contract Manufacturing with Burton Snowboards.


How a Pandemic Can Skyrocket Your eCommerce Brand

If you are a new entrepreneur starting out during the pandemic, that doesn’t mean your business has to suffer. Although launching a business at such times may be very challenging due to changing consumer needs, preferences, and levels of income, a good entrepreneur does their homework and uses business growth strategies to propel their business forward.

When COVID-19 hit, many people had to shift to being home 24/7. This big shift had a positive impact on James Milam's business, Know Headphones. Although he came across many naysayers, he pushed through and went ahead to launch his business.

To become successful, you need to be very deliberate in your marketing strategies. You need to educate your consumers and help them understand the benefits of getting your product, in light of the current situation. James ensured that his consumers understood the benefits of buying his headphones at a time when most employees and students were forced to work and study from home, leveraging the moment for his brand.

The Importance of Being a Persistent Entrepreneur

As an entrepreneur, you cannot be certain about everything that happens in the business world. You’re not going to know everything about building an eCommerce business until you have walked the path and learned from experience. Many times you will be forced to make difficult decisions for the good of your company, even if that means letting go of some of your team members or dropping clients.

This is what James did as he built Know Headphones. He had to drop his marketing agency, and in the process, he and his team had to make the hard decision of learning as much as they could about marketing so they could do everything in-house. They successfully did this in 45 days by analyzing their existing data and finding out what had previously worked and where they could make changes.

In addition, you have to be persistent in your entrepreneurial journey. You have to hire the right people to join your team, be adaptable, and remain flexible. You have to be ready to pivot where necessary because entrepreneurship involves a lot of highs and lows.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium-sized ecommerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit

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