How a Journal Store Doubled Their Business with Email

Dean Dutro is the Co-founder of Worth eCommerce, a company that helps businesses of all sizes dramatically grow their revenue by at least 30% with lifecycle email marketing. Dean is an eCommerce email marketing expert and one of Klaviyo's top partners. He is also the Founder of Email Growth Training and he is also the host of the Relationship Commerce podcast.

Dean holds a Degree in Communication Studies from the California State University-Long Beach.


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Here’s a glimpse of what you’ll learn: 

  • Dean Dutro shares the story of a couple who wanted to build a sustainable lifestyle business and how he helped drive sales from $50k to $100k within a month
  • What the business already had in place that helped them succeed
  • Why some businesses avoid using pop-ups on their websites
  • Dean explains how he helps businesses without an email list and how cart abandonment emails can help drive more sales
  • Dean's best practices for avoiding spam emails and building trust with potential customers
  • How businesses can know if their customers have trust issues and purchase objections
  • How the journal store finally ended up creating a hands-off business

In this episode…

A lot of people want to start a business with the intention of carving out more time to be with their loved ones. And oftentimes, they want these businesses to be built upon things that they can love and grow in the long term. Dean Dutro has seen many ecommerce businesses trying to find their footing in the online marketplace and he knows what it takes to grow a business and to make it thrive. He is an expert in growing ecommerce businesses and understands the various challenges these types of businesses face.

In this episode of Relationship Commerce, Dean Dutro gets interviewed by Dr. Jeremy Weisz of Rise25 about the couple who owned a journal store business and how his company helped double their monthly sales from $50,000 to $100,000 within a month. He talks about the strategies he used to help them grow, how he helps other businesses with email marketing even if they don't have an existing email list, why some businesses avoid using pop ups, and his best practices for avoiding spam emails. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit

For all of your eCommerce needs, here are our top recommendations:

For the ultimate ecommerce marketing platform for eCommerce email and SMS messaging, make sure to check out Klaviyo.

For the AI Visit Conversion Platform, go with Justuno. They provide intelligent lead captures, personalized website messaging, and audience analytics to convert more visitors into customers.

And if you’re looking to create, launch, and manage your SMS marketing program for your growing Shopify store, there’s no better way to do that than with Postscript. Unlock a new marketing channel guaranteed to drive revenue, not just clicks.