Finding Your Niche With Data and Partnering With the Right eCommerce Platforms

Bud LindmanBud Lindman is the Vice President of E2E, an end-to-end solutions provider whose services encompass everything a small business needs to be successful. These include cost-effective product sourcing, fully integrated supply chain management, expertise in operational efficiencies, website design and development, and world-class sales and marketing strategy execution. 

Bud is an experienced corporate leader with a demonstrated history of success in supply-side eCommerce and traditional retail. He focuses on providing exceptional client service to achieve end-to-end customer and client satisfaction. With extensive expertise ranging from soft home textiles to apparel, he's also highly skilled in relationship management, contract negotiations, leading teams, marketing, and sales.

Available_Black copypartner-share-lg

Here’s a glimpse of what you’ll learn: 

  • How Bud got involved in E2E and why the company was started
  • The stigma behind white label brands and why E2E started their own brands
  • How E2E helps brands grow and the platforms they've partnered with
  • E2E’s process for finding a good product to start generating sales
  • Bud's advice to eCommerce owners on how to continue growing sales
  • How E2E has been using Facebook Shops and the growth of online shopping
  • The impact the current health crisis has had on the company
  • How to get in touch with Bud Lindman

In this episode…

For eCommerce sellers who want to outsource their products from China, finding the right supplier is often a challenge—especially for new players entering the market. They run the risk of losing their investment if they don't find an honest and reliable supplier to deal with.  

This is one of the reasons why E2E was started in 2009: the company has teams in both the US and China to help you (yes, you) find the best product suppliers. 

In this week's episode of Relationship Commerce, host Dean Dutro interviews Bud Lindman, the Vice President of E2E, about the company's work helping US sellers find reliable suppliers from China. Bud talks about the company's process of finding products, how they help increase sales, and why E2E decided to start creating its own brands.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit

For all of your eCommerce needs, here are our top recommendations:

For the ultimate ecommerce marketing platform for eCommerce email and SMS messaging, make sure to check out Klaviyo.

For the AI Visit Conversion Platform, go with Justuno. They provide intelligent lead captures, personalized website messaging, and audience analytics to convert more visitors into customers.

And if you’re looking to create, launch, and manage your SMS marketing program for your growing Shopify store, there’s no better way to do that than with Postscript. Unlock a new marketing channel guaranteed to drive revenue, not just clicks.