Creating a Subscription Box for Your e-Commerce Brand with Paul Jarrett, Co-Founder and CEO of Bulu

In this episode…

Have you ever thought of creating a subscription box offering for your e-commerce products? Do you know what steps you need to take to achieve your goal? 

Paul Jarrett is the Co-Founder and CEO of Bulu and an expert in creating subscription boxes for different brands. Today, he joins Dean Dutro in this episode of the Relationship Commerce Podcast to talk about his strategies for starting and scaling a subscription box business. Paul also explains how he uses the Entrepreneurial Operating System (EOS) to grow his business and talks about the benefits of hiring an expert finance officer for your e-commerce brand.

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Paul JarrettPaul Jarrett is the Co-Founder and CEO of Bulu, the industry authority in subscription boxes. Bulu does business with a wide variety of brands, from big names like Disney and Clorox to SMBs. 

Paul's Co-Founder and wife Stephanie launched Bulu's flagship program Bulu Box in 2012 as the sixth subscription box to the market, which quickly gained recognition as a trailblazer. The brand has since been featured in Entrepreneur Magazine, Forbes, PBS, Inc, CBS News, and many other major media outlets. Paul is well known as an e-commerce and consumer packaged goods expert, as well as a memorable keynote speaker.

How to Use Your Need to Create a Product for the Market

We’ve all heard the story about the entrepreneur who started a food brand to satisfy their own needs since they couldn’t find what they wanted in the market already. In fact, it’s pretty common. And despite what you may think, the same case can apply to e-commerce products, whether physical or digital.

When Paul Jarrett and his wife couldn't find a vitamin supplement subscription box to meet their health needs, they decided to create their own. As marathoners, they wanted a product that could help them recuperate after competing. So, they created an e-commerce website to sell their product and later raised capital for the new business—leading to a successful business for the couple.

Your next big product could be right in front of you. Or maybe it’s not. 

How to Use EOS to Grow Your e-Commerce Business

The Entrepreneurial Operating System (EOS) refers to a system of tools that can help you run your e-commerce business more effectively and efficiently. This system guides you on how to run your company meetings, best practices for managing your employees, how to conduct evaluations, meet your goals, and define your company’s target audience. 

To grow his business, Paul Jarrett adapted the EOS system—and hasn’t looked back. He found out that he hadn’t been efficiently utilizing the company’s resources and the new system helped him change that, improve operations, and grow the business. In addition, Paul and his business partner started a subscription box model for the business and used the knowledge they learned to provide a similar service to new clients. The result? An increase in their revenue.

How a Good Finance Officer Can Help Your e-Commerce Brand 

As your e-commerce brand grows, your business will see increased sales volume and increased profits. This is what any entrepreneur looks forward to when starting their business; however, there are challenges you are likely to face due to the swell in sales and level of business operations.

One of the most common challenges growing startups face has to do with managing your finances. Many business owners are not finance experts, and if you find yourself in the same position, there’s something that you can do to ensure your e-commerce brand’s financial position: hire a good finance expert.

The cost of hiring the new employee may be high, but it’ll pay for itself once you’ve improved your company’s cash flow and have someone watching over your finances monthly. Plus, they also provide guidance when you’re making financial decisions for the future.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit

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