Conserving the Environment and Reducing Landfill One Poop at a Time with Bruce Hultgren, Founder and CEO of Oh Crap


Bruce HultgrenBruce Hultgren is the Founder and CEO of Oh Crap, a compostable dog waste bag company that has celebrated saving over 12 million plastic dog waste bags from landfills. While most plastic bags take 500 years (or more) to degrade—and don’t entirely break down—Oh Crap’s dog poop bags break down in only 3 months. 

Before founding Oh Crap, Bruce played professional basketball in the NBL in Australia for eight years and created BillyBounce Basketball, a basketball program for kids. He also ran a business for 20 years called PocketAngels that was started following the tragic loss of his eldest sister in a plane crash, and the company The GOYA Life, which helps people with wellness and mindfulness.

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Here’s a glimpse of what you’ll learn: 

  • How Bruce got started with Oh Crap and how his friend helped him find the right material for making the dog poop bags
  • Bruce talks about his research—and the production and marketing challenges he faced
  • What led to the success of the dog poop bags
  • Bruce talks about his company's plans for expanding to the US and the obstacles he’s preparing for
  • The biggest milestones achieved at Oh Crap and the other ways customers use the bags
  • The structure of Oh Crap's website and the company's product options
  • Bruce talks about the work he did before founding Oh Crap, being a basketball player, and the story of a family tragedy that led to PocketAngels
  • What inspires and motivates Bruce and his favorite books

In this episode…

In a bid to help conserve the environment and make the world a better place, Bruce Hultgren came up with an idea for reducing plastic bag use and making compostable bags for dog poop. After some research, he found an ideal material for bags that would disintegrate in less than 90 days: cornstarch. 

Oh Crap, the company founded by Bruce, has grown over the last 6 years in Australia and now ships their products internationally. However, the company's expansion plans to the US have been hit with some distribution challenges due to the big market in the country. 

In this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz talks to Bruce Hultgren, Founder and CEO of Oh Crap, about his company's mission of conserving the environment and helping reduce the amount of landfill made up of dog poop bags. Bruce differentiates between biodegradability and compostability, explains the differences between manufacturing and distributing poop bags for the Australian and US markets, and talks about his company's plans.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

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Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

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