Connecting with Business Partners and Educating Your Customers

In this episode…

If you are a sole entrepreneur, have you ever considered getting a business partner for your eCommerce brand? Do you know the benefits of having co-founders or business partners?

Tatiana Mercer, a Co-founder of Three Spirit Drinks, joins Eric Stopper in this episode of the Relationship Commerce Podcast to talk about the benefits of having business partners. Together, they discuss how the team behind Three Spirit Drinks built a non-alcoholic drink brand out of London. Tatiana also talks about some of the plant ingredients they use to make drinks and the benefits of educating customers about your eCommerce brand.

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Tatiana MercerTatiana Mercer is the Co-founder of Three Spirit Drinks, a company that makes plant-based, nonalcoholic elixirs. The brand is now leveraging one of the fastest-growing sectors in the drinks market: alcohol-free beverages. She is also the Co-founder of Beyond Alcohol, a primarily eCommerce-based business that recently entered the US market.

Before Three Spirit Drinks, Tatiana was the Founder of BarChick, a platform for discovering the world’s best bars. She also worked as a Sales & Marketing Executive at Future Capital Partners Limited.

The Benefits of Having Business Partners

Starting a new business from scratch requires a lot of commitment, passion, and drive. What most people don’t know is that you can start your company in a few different ways. You can kick off your brand alone, with a friend or a spouse, or even with business partners with different skill sets. 

There are benefits and risks associated with each setup. If you decide to go alone, you will be responsible for every aspect of the business without outside help. However, if you have business partners, your business benefits from the variety in viewpoints, skills, and knowledge that each of the different partners brings on board. 

If you’re going to go the business partner route, it’s important to choose someone close to you so you share business challenges and solve problems together. You will also get to learn from your partner and collaborate on ideas together. In addition, you should find a supportive community among other business owners and listen to your customer’s feedback.

Why You Need to Educate Your eCommerce Customers

When building an eCommerce brand, you may find that your target audience does not know much about your product, its benefits, or how to use it. This often happens in cases where your product is a new and unique item that hasn’t been on the market before. If you find yourself in this situation, you’ll need to educate your customers about your product to drive traffic and sales to your brand.

Tatiana Mercer and her co-founders at Three Spirit Drinks have been doing exactly that. Through their marketing and eCommerce site’s blog, they educate their audience about their unique non-alcoholic drinks to teach them about the different ingredients they use and the benefits of consuming their products. They also do it by writing papers and sharing information about the work they do.

Educating your customers will also help them get a better understanding of your brand in terms of products and business processes. Especially when it comes to food, engaging your customers helps them know what they are eating and how they can maximize the benefits.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium-sized ecommerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit

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