Building Your Business from the Ground Up

In this episode…

Ever wonder about the reality behind running a company while parenting? Is balancing motherhood with your business as difficult as they say it is—or, is it easier than you think? 

Julie Cole, the Co-Founder of Mabel’s Labels, has the answer to your questions. In her conversation with Jeremy, Julie opens up about the less glamorous side of running a company, including her experience crafting creative marketing strategies before the advent of social media, balancing work and home life, the importance of connecting with customers, and much more!

On this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz talks with entrepreneur Julie Cole about her experience co-founding and running her successful business, Mabel’s Labels. Discover her inside tips and tricks to make your e-commerce business stand out and create revenue. Julie’s inspiring story of starting a small business from the ground up (literally, she started it in her sister’s basement) is a must-listen for anyone running or starting a company, no matter how big or small.

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Julie ColeJulie Cole is the Co-Founder of the popular labeling company Mabel’s Labels, a small startup that has evolved into an award-winning family products company. Julie co-founded Mabel’s Labels in 2003 with three other busy moms, growing the company to nationwide success and helping more than 900,000 families. Mabel’s Labels is constantly growing and adding new products to their expansive line.

Julie is a renowned and syndicated blogger with articles in The Huffington Post and Today’s Parent, to name a few. She’s also a mainstay on television, appearing on The Today Show, The View, and HLN’s Raising America. Other than being a successful business owner, Julie is a mom of six children, one of whom is diagnosed with autism.

Benefits of Having a Business Partner for Your e-Commerce Business

Starting an e-commerce business as a solopreneur can be tough and demanding. There are a lot of things that you have to do before launching your business and these things can be time-consuming and would typically require a lot of resources. In addition, being a solo business owner can be lonely when you have no one to share ideas and challenges with.

On the other hand, having a business partner can prove to be a great option that offers a lot of benefits. For one, you can cover for each other when the other is not in a position to execute his or her duties. You can share your duties and responsibilities in the business like research and development, sales and marketing, product testing, networking, and business finances. This makes the leadership role less lonely and potentially, more productive.

In addition, you can share ideas and work together to solve business problems as they arise. You are also in a position to make better business decisions because two minds are better than one. You are also each other's source of support when things become tough and challenges become overwhelming.

What to Consider When Bringing On a Business Partner for Your e-Commerce Brand

If you are planning to get a business partner to start a business with or add to your company as a co-founder, there are some very important things that you need to consider. Having a partner is a big decision that will have a big effect on your business and so you have to take your time in order to bring in the right person.

First, you need to know your business partner well. He should be a reliable person who you can work with to grow the business. The two of you must have your expectations laid down from the get-go—your roles and responsibilities should be written down to avoid cases where one partner does most of the work and overburdens the other.

You should also ensure that you have a shareholder agreement in place so that everyone understands their rights and obligations. Finally, you should learn and be willing to manage your personal and professional lives well to avoid conflicts in the workplace.

How to Market Your e-Commerce Products on a Budget

When starting an e-commerce business, one of the first things you need to have is an e-commerce website. This is the best place to showcase and sell your products. You also need to have efficient marketing strategies that will drive traffic to your e-commerce site.

To do this on a budget, you can enlist the help of your friends and family to get you started. When Julie Cole and her business partners started Mabel's Labels, they asked their friends to create a website for them and traded their foosball table for their first website. They also sent out photocopied letters to their friends and families informing them about their new website and as they referred the business to others, their business picked up.

In addition, Julie and her business partners leveraged the power of social media to market their products. They built a strong community of mums on social media through which they promoted and sold their products. They also found mum bloggers over the internet and had them blog about their products which helped grow their audience.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit

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