Boosting Your Conversion Rates and Sales with Email and SMS Marketing with Mat Bingham, Director of Agency Partnerships at Justuno

Mat BinghamMat Bingham is the Director of Agency Partnerships at Justuno, a conversion rate platform that helps merchants convert their daily website traffic into email and SMS leads (and sales!) through targeted onsite messaging and displays. Mat has expertise in sales, marketing, account management, organizational management, and product development. 

Before joining Justuno, Mat was an Account Executive at Intuit Demandforce and a Digital Marketing Specialist at He holds a degree in Business Administration and Management from San Francisco State University.

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Here’s a glimpse of what you’ll learn: 

  • Mat's background and how he got started at Justuno
  • What has led to the growth of Justuno over the years?
  • The benefits of segmenting website visitors and curating your messages for the different segments
  • How Justuno helps merchants with segmenting organic and paid searches
  • Mat talks about his company's plans for Black Friday and the holidays and shares his advice on collecting emails and using promo codes
  • Why customers should start ordering early for the holidays
  • Building trust with your customers online
  • How many email addresses or phone numbers should companies be collecting?
  • Mat's advice to companies looking to join Justuno, set up their systems, and launch
  • The software merchants should use for their business

In this episode…

One of the best decisions sellers can make to increase their website's conversion rates and sales volume is sitting right in your inbox: leveraging the power of email and SMS marketing.

As the holiday season slowly winds up, it’s wise for sellers to start launching their promotions and discount offers to customers. It’s also important to encourage customers to make their purchases early because of the delayed shipping times caused by the ongoing COVID-19 pandemic.

In this episode of the Relationship Commerce Podcast, Dean Dutro sits down with Mat Bingham, the Director of Agency Partnerships at Justuno, to talk about how email and SMS marketing can maximize your efforts in boosting conversion rates and sales. They talk about the founding and growth of Justuno, segmenting website visitors, and getting ready for holiday sales.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is sponsored by Worth eCommerce.

Worth eCommerce is a small mighty team of eCommerce email marketers who help businesses of all sizes dramatically grow revenue with lifecycle email marketing. It is made up of copywriters, designers, strategizers, and marketing extraordinaires who specialize in nurturing relationships and guiding sales through the sheer power of email.

Worth eCommerce's sole focus is creating a lasting relationship between eCommerce sellers and their customers through the most personable form of digital connection: email. Businesses that send personable, interesting, and helpful emails earn the trust and continued business from that same customer. 

Worth eCommerce’s mission is to help small medium sized e-commerce businesses generate more than a million dollars a year each in revenue using their own marketing channels.

To learn more about Worth eCommerce, visit

For all of your eCommerce needs, here are our top recommendations:

For the ultimate ecommerce marketing platform for eCommerce email and SMS messaging, make sure to check out Klaviyo.

For the AI Visit Conversion Platform, go with Justuno. They provide intelligent lead captures, personalized website messaging, and audience analytics to convert more visitors into customers.

And if you’re looking to create, launch, and manage your SMS marketing program for your growing Shopify store, there’s no better way to do that than with Postscript. Unlock a new marketing channel guaranteed to drive revenue, not just clicks.